Pay Per Click Management - PPC Campaign Strategy
This is not rocket science. Just a lot of details. And teaming with the #1 producer of Google paid advertising in the world...
OK, maybe a little rocket science...
Tracking and Reporting
With our patent-pending solution, we deliver true performance based ad targeting. You now have the ability to track, quantify and report exactly which campaign generated each lead to your company no matter what communication format your prospect uses:
- Phone calls - through tracking numbers forwarded to each location’s existing phone number
- Emails - through form mails forwarded to your existing email addresses
- Forms Submitted
- Page Views - analytical marketing data
- Unique Website Visits
Our extremely innovative pay per click management solution utilizes a proxy server that seamlessly interfaces with the contact pages of your website. This allows you to track your leads back to ad dollars like your competition never will. You even have the possibility to listen to the actual phone calls recorded for observation and executive reporting purposes at the proxy level.
Because we can uniquely follow clicks as they become offline leads, we maximize your return over 3-6 months by focusing your budgets on the keywords and ads that deliver the best performance. Monthly advertising budgets are based on the actual results achieved from similar campaigns in other parts of the country,and actual search traffic within each region for keywords specific to the product/service offering being marketed. The monthly advertising budget is used to pay for each visit to your website when a searcher clicks on your text ad in the Sponsored Links section of each search engine.
The purpose of our combined web marketing program is to convert searchers to customers - not sell to clicks. The true power of our services is the demonstrated ability to learn over time what keywords are the most effective for converting customers.
Our pay per click management program works side-by-side with our organic SEO process to interchangeably utilize real time performance data from one to maximize ongoing results of the other. The synergy of our executive monitoring and consulting services, combined with organic and PPC reporting for snapshots on key phrase success delivers a program no other professional partnership can touch.
Like our site design and SEO performance level tiers, our PPC program has been similarly divided according to budget/company size. Small companies can still effectively grow sales on line with our Minimum budget (time and campaign reduced) structure. A larger advertising budget will allow us the additional hours and ad buys to provide significantly faster and higher levels of sales results.
A one-time setup fee of $500 would apply. To ensure a solid statistical universe, there is a minimum spend rate of $600 and a minimum contract period of 4 months required to initiate a campaign.
Yes! I want my company to be at the top, too!
At no time will Grant Communications sell, trade, rent or distribute personal information to any outside organization. We use email addresses to send requested information and to respond to the email we receive. Information such as name, title and company information is used to determine the demographics of our audience and help us to present the information of most value to those who visit.
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In 2004, QuinStreet, Inc.
of Menlo Park, CA (a leading online direct marketing company and one of our clients), ranked us in the top 25 in the world for SEO results! This is particularly meaningful to us, as
over 2,000 leading organic and PPC firms participate in Quinstreets’ International
Category: Pay Per Click Management