Search Engine Market Share

Strategies for Better Internet Marketing

What is your organizations strategic plan in gaining a greater market share from the global search engines?

Search engine optimization (also known as 'search engine marketing', SEO, Internet promotions and SEM) is the equivalent of advertising in print media terminology. After a web site is developed, the site owner creates a marketing plan and internet marketing strategy to ensure the visibility of the website. See this section of the site as a PDF (297K).

A web site is like a magazine or newspaper ad? Or like a TV ad?

The higher your web site ranks in the results of an online search, the greater the chance that browsers will visit your web site, and the more visitors, the more qualified leads. We help our clients generate more traffic to their web sites using our internet marketing strategy and search engine optimization techniques (SEO), and we’ve done so since 1995.
We offer a complete set of services geared towards achieving results, no matter how complex the competitive arena is. And we remind everyone that "Content is King"; the better the content is on your site, and the more relevant to your targeted industry and/or key phrases, the better your site will perform.

• Don't cheat; it hurts. A lot. Your site could be banned from the engine(s) permanently.
• If using internal staff that are on an incentive, make sure they don't cheat. (They usually do).
• If using a professional internet marketing strategy firm, make sure they don't cheat, and can provide a long-term structured plan to continue improving results.

Internet Marketing Strategy

Online Strategic Planning
What are your company's goals online, and how should you achieve them? We analyze your business objectives and market situation and determines the right search engine strategies to deliver increased visibility, qualified traffic, and customer conversion.

Core™ Organic Smaller Business SEO
How well does your site do in the natural (unpaid) search engine results? We will optimize your site content, copywriting, tagging, and link popularity to be sure your site ranks at or near the top when users type in the keywords you care about.

Amplified™ Organic Corporate SEO
When your targeted key phrases show millions of competing domains trying to place well, it’s time to bring in the ‘big guns’. We have the tools and methodology for you to perform well, no matter what the competitive arena is!

Pay Per Click Management (Pay for Placement)
The keyword marketplace is a competitive free-for-all; prices fluctuate, and bids must continually be reassessed. We track the performance of all your search terms: dropping poor performers, adding new words, and altering prices as indicated.

Site Usability Analysis
What happens when users get to your site? Do they find what they want? Can you convert them to customers? We perform a site usability analysis and provides recommendations for improving user flows, removing any stumbling blocks, and helping your site achieve its objective.

Creative Services
A website is a reflection of your brand, as well as your best chance to communicate the value you offer your customers. We will help you architect, design, write, and implement your site to make your offerings clear, compelling, and differentiated, to help turn browsers into buyers.

Rich Media Design and Implementation
Increasingly, the Internet is a broadband world, capable of supporting complex interactions and animations along with high-quality video and audio. We are skilled in all the major rich media formats such as Flash, e-Learning, and other specialized content, so we can help you create an immersive experience that engages prospects and customers.

Search Engine Reporting and Rank Tracking
The most powerful attribute of the Internet is its accountability. We continually collect and analyze information about your search marketing program and use this data to adjust your spending allocations to maximize return.

Search Engine Visibility Maintenance
A growing percentage of our ongoing maintenance contracts with clients revolves around improving the rankings on search engines such as Google, Yahoo, and Bing. This is key to the growth of your internet marketing strategy.

Archives

Click here for reprints and timely articles on search engines, optimization, marketing, and advertising ideas.

In 2004, QuinStreet, Inc. of Menlo Park, CA (a leading online direct marketing company and one of our clients), ranked us in the top 25 in the world for SEO results! This is particularly meaningful to us, as over 2,000 leading organic and PPC firms participate in Quinstreets’ International affiliate programs.

Category: Internet Marketing Strategy