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What We Do

View the main topics pages for web design, brand identity, web hosting and training.View how we have brought business development and sales solutions to the table for clients since 1992. How can we help your company achieve the integrated communications results
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Search Engines- Pay Per Click Campaigns

This is not rocket science. Just a lot of details. And teaming with the #1 producer of Google paid advertising in the world...

OK, maybe a little rocket science...

Pay Per ClickManagement (Pay forPlacement)

How do you control costs and track return on investment in the highly volatile and expensive world of PPC? How can you prove your keyword phrases are bringing qualified leads? Our structured PPC program can steer the correct application of our proven strategy for literally thousands of key word phrases in the top search networks. We utilize a patent pending pay for performance model that tracks and reports every lead generated from each single keyword based ad. This information is automatically re-applied to your campaigns to emphasize the top performers and deliver exceptional documented ROI for each ad campaign.

The keyword marketplace is like a Wall Street trading pit but much, much larger. Like a dynamic commodities market, prices fluctuate according to demand, and bids must be continuously adjusted in order to remain competitive without incurring huge budget overruns from potentially hundreds of concurrent ad campaigns.

The good news is that a well designed and monitored keyword campaign can be launched within a modest budget and enjoy traffic results within hours. This immediacy of results not only increases highly qualified traffic to your site but gives us extremely valuable data from the ability to run pure multivariate short run marketing campaigns to effectively paint a bull’s eye on your top performers.

Similar to our unique organic SEO process, we develop your PPC campaign around our extensive keyword research and analysis. For program implementation we have partnered with Reach Local to provide a proven service-set like none other in the industry. Our combined expertise offers our clients a pay for performance (rather than per click) model that is truly exciting.

Using your keywords, traffic generating ads are created and set up in active accounts with the major search sites, including Google, Yahoo, MSN, AOL and Ask.com. After your ads are loaded into the platform, it takes over campaign monitoring and bidding for strategic page position of each keyword ad in your campaign. Our program will now continuously monitor your ad campaigns using our bid management software to deliver the best visibility on the search site networks in relation to your budget. Keywords are evaluated in real time for their conversion rates, optimized, and bids are adjusted accordingly.

Our unique program utilizes the most advanced platform of its kind to target your campaigns to specific geographic regions. Geo-targeting technology works by using the IP address of the individual’s computer to identify their geographical location and then automatically serve a highly targeted ad to significantly increase the pull of your campaign.

Next: How Do I Manage My Pay Per Click (PPC) Campaign?

Explanation of Algorithms

 

The basis for search engine results is found in the page ranking algorithms the different search engines use. The following article is an authoritative overview of how on-page attributes combined with off-page hyperlinking structures drive the results you see every day, using as the basis "expert" documents and "authority" URLs.

Yes! I want my company to be at the top, too!

Looking for just a quick way to start the communications process? Simply fill in this form, or call us at 603-715-5445 and we would be pleased to review your requirements.

 

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At no time will Grant Communications sell, trade, rent or distribute personal information to any outside organization. We use email addresses to send requested information and to respond to the email we receive. Information such as name, title and company information is used to determine the demographics of our audience and help us to present the information of most value to those who visit.

 

Archives

Click here for reprints and timely articles on search engines, optimization, marketing, and advertising ideas.

 

In 2004, QuinStreet, Inc. of Menlo Park, CA (a leading online direct marketing company and one of our clients), ranked us in the top 25 in the world for SEO results! This is particularly meaningful to us, as over 2,000 leading organic and PPC firms participate in Quinstreets’ International affiliate programs.

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Contact us for your web design and SEO needs
Contact us for your web design and SEO needs