Search Engines- Pay Per Click Campaigns

Management Fee Deliverables

Following are the three programs we offer in managing a pay per click campaign. Additional services on either a monthly retainer or on an ad hoc basis can also be added as performance warrants.

Minimum

• Average 1.75 Hours per Month
• 21 Hours Annually

1. Perfect for the smallest business that still needs overview. 

   1. Ranking Report for Organic and PPC, formatted and filterable.

If any strategy screams for attention, this would be documented.

Affordable

• Average 4 Hours per Month
• 48 Hours Annually

1. Great for smaller retail that needs to have a fixed cost basis for campaign management.
   1. Ranking Report,Organic and PPC, formatted and filterable.
   2. Initial Traffic Research to pre-define the initial organic-to-PPC campaign phrases.

1. Analytics Research to research traffic for organic keyword strategy
2. PPC Alternative Long-Tails, based on 5 phrase time units.

Alternating Months- Miscellaneous housekeeping tasks

Corporate

• Average 6.25 Hours per Month
• 75 Hours Annually

1.  Best results for higher budgeted amounts per month (> $2,000 per month) for complete review, statistics, executive analysis and adaptation
   of campaign.
1. Ranking Report, Organic and PPC, formatted and filterable.
2. Initial Traffic Research to pre-define the initial organic-to-PPC campaign phrases.
1. Analytics Research to research traffic for organic keyword strategy.
2. PPC Alternative Long-Tails, based on 5 phrase time units.
3. Alternating Months- Miscellaneous housekeeping tasks
4. Analysis and Reporting.- Competitor review, organic and PPC, analysis of off-page strategies and tactics, analytics review and strategies.
5. Sitemap-G Backlinks Inclusion- Obtain links from over 500 other domains and sub domains.

Additional Available Reporting

We can also provide reporting services for our clients, scraping the statistics from your web host client access area and/or analytics account and delivering one uniform Excel, PDF, HTML or Doc file. This allows busy executives to simply open a regularly scheduled email and view core site statistics, without the need to remember to login and review. There is an additional 2 hour monthly minimum fee for this service.

I want specifics on what I'm getting...

At no time will Grant Communications sell, trade, rent or distribute personal information to any outside organization. We use email addresses to send requested information and to respond to the email we receive. Information such as name, title and company information is used to determine the demographics of our audience and help us to present the information of most value to those who visit.

Archives

Click here for reprints and timely articles on search engines, optimization, marketing, and advertising ideas.

In 2004, QuinStreet, Inc. of Menlo Park, CA (a leading online direct marketing company and one of our clients), ranked us in the top 25 in the world for SEO results! This is particularly meaningful to us, as over 2,000 leading organic and PPC firms participate in Quinstreets’ International affiliate programs.