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Theme design creates the look and feel for your site. Themes mix visual design concepts such as color, shape, and metaphor with site navigation functionality. A theme must grab your audience's attention and motivate them to explore further.
web theme tips
Quality themes create a professional first impression to establish credibility with your online audience.
A theme must both project a high-perceived value and aid users to find and understand site information.
A properly aligned theme can help a user relate and form an emotional bond with your site. People buy with their heart more than their mind.