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Branding design generates any graphical elements that are central to the aesthetics of a web site theme, i.e. company, product, or site logos. Branding elements guide theme/masthead design by setting color and shape requirements. Often a web site will incorporate multiple logos build around a central look (Logo Family).
Branding tips
Many companies create new online versions of their existing print logos either because existing logos do not translate well to electronic media or they want to establish a distinct online presence.
The psychology of logos is subtle yet powerful. To establish a effective connection with your customers it is vital to thoroughly research and test your symbolic imagery.