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Small Business Website Design & Small Business SEO

 

Small Business Web Site DesignEven with fewer hours spent on small business website design, every design is unique to a company. The foundation remains, through reinforcing a company's corporate brand on the web.

As a small business, a search engine optimization campaign can be very beneficial, but costly to implement. Pay Per Click Advertising is often a more efficient use of your money, but it won't help you at all with your organic listings.

The best option with a limited budget is usually a combination of the two. Start by using PPC to get visitors to your site. In the mean time, learn as much as you can about SEO and make sure that your site is at least search engine friendly. Even if you aren't adding new content or engaging in a link building campaign, you want to make sure the spiders can crawl your site and accurately index the content that is already there.

As you learn more, you'll be able to apply your knowledge bit by bit. As your business grows, you can make SEO a bigger part of your marketing initiatives and see increased benefits from it. Where do you start?

 

Small Business Web Site Design
professional web design, Logo Design

Al Beau Stud Services
Dracut, Massachusetts(MA)

retail- consumer

web site graphic design
  • website design

Art Institute - Corporate
Chicago, Illinois (IL)

education/training

small business website design
  • small business website design

Aspen University
Denver, Colorado (CO)

education/training

Web Design, Logo Design
  • website design
  • search engine optimization

Bay Area Kitchen & Windows
San Francisco, California (CA)

home improvement

small business web site design, Search Engine Optimization, Corporate Identity
  • SEO web site redesign
  • identity & logo

Buyer One
Westford, Massachusetts

real estate

small business website design
  • small business website design

Capella University
Minneapolis, Minnesota (MN)

education/training

professional web site design, Logo Design
  • web site redesign

Chubb Computer Institute - Corporate
Teaneck, New Jersey (NJ)

education/training

SEO web design, Logo Design
  • web design
  • search engine optimization

DavTech Plating
Marlboro, Massachusetts

manufacturing- contract

small business website design
  • small business website design

Devry Institute
Minneapolis, Minnesota (MN)

education/training

web site design development
  • web site redesign
  • search engine optimization

Direct VIP
Las Vegas, Nevada (NV)

financial

web design firm
  • website redesign

Disabilities Books
Boston, Massachusetts

retail- consumer

small business website design
  • small business website design
  • search engine optimization

Electronic Products
Danvers, Massachusetts

manufacturing- contract

web page designer
  • web design
  • search engine optimization

Eurotherm
Billerica, Massachusetts

manufacturing- heavy

best web design
  • small business web redesign

Fortunato's Restaurant
Lowell, Massachusetts

leisure

web design service
  • website design
  • search engine optimization

Garlic Bistro
Chelmsford, Massachusetts

leisure

custom web site designer
  • web site design

Golden Gate University
San Francisco, California (CA)

education/training

small business website design
  • small business website design
  • search engine optimization

HR Hotline
Concord, New Hampshire

business services

web design studio
  • web design
  • illustrations

Interstate Graphics & Display
Reading, Pennsylvania (PA)

manufacturing- materials

SEO web site design
  • web site design

ITT Technical Institute
New York, NY

education/training

business web design
  • website design
  • search engine optimization

Ogden Wells
Tewksbury, Massachusetts

home improvement

small business website design
  • small business website design

Park Avenue Development
Chelmsford, Massachusetts

real estate

web design portfolio
  • website design
  • search engine optimization

Pine Properties
Lowell, Massachusetts

real estate

web site design firm
  • SEO web site design

R/E-Max
Lowell, Massachusetts

real estate

corporate web site design, Search Engine Optimization
  • web design
  • search engine optimization

Slingshot
Dedham, Massachusetts

software/telecom

small business website design
  • small business website design
  • flash movie design

Statspin - Vet Division
Norwood, Massachusetts

manufacturing- materials

business development web site
  • web design
  • e-commerce

Token Sales
Lowell, Massachusetts

entertainment

web site development company
  • SEO web design

University Alliance
San Bernadino, California (CA)

education/training

web site promotion company, Logo Design
  • web site redesign

Westford China
Nashua, New Hampshire

retail- consumer

Web Design
  • web site redesign

Winco Identification
Nashua, New Hampshire

manufacturing- materials

small business website design
  • small business website design
  • web engineering

World Tech Consultants
Amherst, New Hampshire

business services

 

Where Do You Start?

There is some good information that is freely available on the web, along with a lot of really bad information. People love to find one example and claim it is the way things happen asa rule. Be careful of what you read, especially in forums, which are notorious for inaccurate info. Keep your eyes open, experiment, and you'll be amazed at how much you'll learn.

Basic Elements of an SEO Campaign

Keyword Research for Small Business

It's important to know what terms people are using to try to find the products and services you offer. Several tools exist to help you with this process, and each offer their own unique take. Using a combination of a couple of them will often give you the most complete picture of the keywords that are being used and their approximate search volume. We've found WordZe to be one of the best paid tools currently on the market.

On-Page Optimization

Once you've figured out the right terms to target, you'll want to go through and start optimizing each page for its relevant keywords. This will involve changing the title tag, meta tags, headers and text. It's important to have unique titles and meta descriptions for every page of your site. This step helps the search engines know exactly what your page is about. If you don't have time, consider hiring an SEO expert to build landing pages and articles for you.

Small Business Content Creation

Search engines love fresh content. Set up a schedule for adding content and stick to it, regardless if it's once a day, week, month, whatever. The more the better, but make sure you are adding quality to you site, not just fluffy thin pages that have little value to your users.

Link Building

The links pointing to your site from other sites is arguable the most important factor in how well your small business site ranks for a given term. You'll want to leverage any relationships you have, get a link from your family, friends, business partners, etc. Also look into authority sites that let you set up a subdomain and get some links that way.

Technical Issues for Small Businesses

This is an area that is unknowingly hurting a lot of websites. You'll want to check to make sure you aren't blocking the robots from crawling your site in your robots.txt file. You'll also want to make sure you are only serving up the www or non-www version of the site. If you can access both, this can create problems in the search engines.

Get the SEO basics mastered and you will be well on your way to free traffic via good rankings in the organic search results.

 

 

Inspect Our Client List small business web site design & SEO

Category: Small Business Website Design & Small Business SEO

 

 
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Contact us for your web design and SEO needs
Contact us for your web design and SEO needs