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View the main topics pages for web design, brand identity, web hosting and training.View how we have brought business development and sales solutions to the table for clients since 1992. How can we help your company achieve the integrated communications results
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referral links


reciprocal links

Referral links are when another domain publishes a hyperlink, usually with an advertising description/graphic, to your site. Reciprocal links are when two, or more, sites agree to publish referral links to each other.

Referral links can benefit site promotion is several ways

  • Directly creates traffic
    Users can link from other sites to yours
  • Creates name recognition
    Increases people's exposure to you when they view your ad
  • Boosts search engine positioning
    SE spiders will visit more often and your link popularity is improved

referral link formats

  • Banner ads
    Graphical (most common) or text links prominently displayed on a site.
  • Favorite links page
    Web page containing a list of links to recommended sites
  • Reciprocal links programs
    Web page containing a list of links to recommended sites
  • E-mail referral links
    Links published in a newsletter or other form of e-mail message
  • Hidden links
    Links that are not visible on a page. Used only to boost link popularity and spider travel.

Many other forms of referral links exists. These are some of the more popular forms.

referral link compensation

Many forms of compensation for adding referral links on a site. Below is a list of the more popular ones.

  • Pay per impression
    A site receives payment for each time they display a link/ad
  • Affiliate Programs
    Payment for click through or commissions on purchases
  • Reciprocal links
    Both sites get a link to one another


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Contact us for your web design and SEO needs