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Search engine ranking refers to where a page falls in the results returned by a SE for a given keyword phrase. Search engines use a scoring algorithm to rate results based on how often and where a keyword appears on a page. For example, in general if a keyword appears in the title (<title></title>) it will rate higher then in a header (<h1></h1>) which will rate higher then in normal body text. If the keyword appears in all three it will generally be rated higher then if it appeared in each one.
All search engines use a different algorithm for scoring. Often other factors are important in addition to occurances of keywords in the text.
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View how we have brought business development and sales solutions to the table for clients since 1992. How can we help your company achieve the integrated communications results 
