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Essentials for the Online
Marketer's Toolbox

By Kim Roach of

As an online marketer, there are a number of tools that every webmaster should have in their toolbox. Here's a list of some of the top sites you'll want to put in your bookmarks.


WhoNu is the ultimate online search tool. This tool was created by an innovative thinker named Derek Franklin. His tool allows you to tap into multiple search engines.

You can search:

  • directories
  • discussion groups
  • forums
  • images
  • audio clips
  • podcasts
  • sound effects
  • music clips
  • film trailers
  • flash movies and…
  • news

Search for unique files such as:

  • pdf's
  • word documents and...
  • powerpoint presentations

Discover facts, secrets, tips, faq's, how to's, and a multitude of article sources.

You can also generate rss feeds based on any of your queries. WhoNu is truly search on steroids. Give it a try! I think you may quickly find yourself addicted.

Teleseminars are one of the most powerful marketing techniques on the internet. Unfortunately, many webmaster's do not take advantage of this tactic. Fortunately for us, there is a company that is offering frëe conferencing software for up to 99 people.

With, you can hold a conference call at any time, without having to reserve a time slot and without any time limits.

Using this service, you can hold teleseminars with your visitors or host interviews with industry experts.

No matter how you decide to use it, I would highly suggest that you give it a try.

Google Suggestion

Google Suggestion is an innovative service from Google Labs. As you type your search term, Google offers keyword suggestions in real time. This tool can be very helpful when you are looking for related keyword phrases on the fly.

Once you have found a number of related keywords, you can go to to analyze how competitive each term is.


MySyndicaat is a new tool that allows you to collect information in an extremely efficient manner. It allows you to combine, aggregate, and splice together any number of rss feeds.

For the webmaster, this is an extremely useful tool because it allows you to stay on top of important news in your field without going into information overload. You can simply get what you need and apply it how you see fit.

This is an essential for those with a news site. However, it is also beneficial for webmasters in general.

You can use this tool to keep abreast of the latest breaking news in your industry. I often use this service to find article ideas for my website. As you probably know, recent news is one of the hottest topics online. News events are great topics for articles, so stay on the lookout to see how recent events might affect your readers.

Google Analytics

Every smart webmaster tracks their visitors. Luckily, Google offers a frëe solution that allows you to find out in-depth information on your visitors.

With Google Analytics, you can track your total number of visits, pageviews, search engine stats, conversion summary, entrance and exit pages, and much more. You are also provided with a number of graphs and charts to illustrate many of these statistics. If you're looking for a frëe piece of analytics software with some powerful features, Google analytics is a very good choice.


This site has one of the most complete lists of online marketing tools. They provide keyword suggestion tools, search engine ranking tools, rss feed generators, link popularity checkers, sitemap generators, and much more.

For a complete list of SEO tools, visit

This is a site that you'll definitely want to stick in your favorites.


Podcasts are increasing in popularity online. If you haven't joined the crowd, then it's time to do so.

Odeo allows you to record and share your podcast completely frëe of charge. The audio you record can be downloaded to desktops, iPods, mp3 players, and posted on your website.

If you have a recording device, you can use the Odeo studio to create your own audio. However, if you don't have a microphone, don't worry. You can also use your telephone to record. Simply dial a designated number and start talking.


Have you ever wanted to be an aspiring author? Well, Lulu allows you to do just that. They allow you to publish your very own book without a major book publishing deal. There are no set-up fees, no minimum order, and no delay. Lulu is an on-demand publishing service that prints and ships each book as it is ordered. In addition, they also offer online tools for authors to sell and market their books over the Web.

So, why would a webmaster want to become an author? It gives you instänt credibility. When you are an author you are the expert. At Lulu, you can become both without the upfront cost.

Are you looking for high-quality images to place on your website?

The Stöck Exchange offers an impressive collection of high-quality images that you can use frëe of charge on your website. You can search over one hundred thousand images by category or by typing in a query.

Using images on your web site helps you to stand out above the rest of the crowd. They are great for complementing your content.

About The Author
Kim Roach is the Hip Marketing Gal at To Learn Exactly how to attract tons of targeted, qualified web site traffïc to your site, visit


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