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About GrantCom

Read about our staff and processes in developing a solid Google code architecture.Read about who we are, our diversified backgrounds and the communities and causes we serve. Our mission is to help in growing client organizational sales and revenues and returning a portion of our profits to individuals and organizations that need our help the most.

What We Do

View our main topics pages for web design, brand identity, web hosting and training.View how we have brought business development and sales solutions to the table for clients since 1992. How can we help you achieve the results you need and expect? From an integrated communications perspective of cross-pollination of the marketing and visual identity, accross both traditional and new media vehicles.

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Business Development Checklist

The following list is a logical extension of the "Marketing Mix" pyramid. It is not meant to be an inclusive list for every vertical market and industry; it is to stimulate the background thought process behind strategic business development activities.

The best way to utilize this resource is to think of internal and external sources for these activities, then allocate monetary and labor resources to accomplish your objectives. When plotted against an annual budget model, you can then revise your allocations to meet your monetary budget and establish tactical action steps to complete.

  Strategic Planning
  • Marketing Expenses

  • Marketing Plan

  • Revenue Goals

  • Historic Trends

  • Sales Action Plans

  • Industry Review

  • Staffing Guidelines

  • Policies and Procedures

      • VAR's (Value Added Resellers)

  Competitive Review
    • Pricing
    • Market Share
    • Key Clients
      • small business advertising
    • Positioning
    • S.W.O.T.
    • Literature; Strength of MarCom

  Direct Sales, Telesales
    • Skills Assessment
    • Skills Training
    • Establishing Quotas
      • Call Activity
      • Booking Pace
    • Account Management
      • Territories
      • Vertical Markets and Segments
      • Account Insulation
      • Planning
      • Scripting
    • Administration
    • Reporting
   Telemarketing, "Building The Pipe"
    • Scripting
    • Target List Aquisition
    • Call Goals
    • Account Transfer Procedures
    • Administration
    • Reporting
   Web Site (Active & Passive)
    • Register Domain Name
    • Establish Communications Goals
    • Site Mapping, or Architecture
    • Vendor Review & Selection
    • Production Review, Graphics & Layout
    • Select Internet Service Provider
    • Measurement of Results
   Establishing Corporate Identity
    • Logo
    • Stationery, Business Cards
    • Corporate Brochures
    • Broadsides
    • Catalogs
    • Data Sheets
    • White Papers
    • Evaluate Need for Toll-Free Service
    Direct Mail
    • Message Vehicles
      • Newsletters
      • Personalized Form Letters
      • Postcards
      • Product Updates
      • New Releases
    • Mail House Evaluation
    • Mass Market Territory Mailers
    • List Management
      • Direct Sales & A/R Databases
      • List Brokers
      • Web Database
    • Fax Blast Management
    • E-mail Scheduling (to Nicknames/BCC Only)
    • Direct Response Cards
    • Advertising by Segment Goals & History
      • Print Newspapers
      • Magazines
      • Trade Publications & Associations Directories & Registries
      • Yellow Pages
      • Internet Banner Ads
      • Airport Diaramas
      • Billboards & Signage
      • Fleet Vehicle Signage
      • Trade Shows- Booth Design, Placement, Giveaways
      • Production & Placement Considerations
    • Design, Layout, Media Placement
    • Photoshoot Coordination
   Public Relations
    • Corporate Fact Sheet
    • Executive Profiles (Bio's)
    • Press List Aquisition
    • Release Submission Schedule
    • Key Contact Follow Up

Looking for just a quick way to start the communications process? Simply fill in this form, or call us at 603-715-5445 and we would be pleased to review your requirements.







Web Page Development

SEO (Search Engine Optimization)
Shopping Cart
Custom Applications Development
Site Updating and Maintenance

Web Design

Category : Small Business Advertising



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