web site goals
Web site objectives are metrics to determine if your web site is successful in achieving its mission. Objectives should be specific, measurable results you expect from your site. For example, if your mission is to broaden your customer base, an objective may be to increase new customer sales by 10% in the first year.
Often it can be difficult to create well-defined objectives. The objective may be difficult to measure, or it may be unclear if other company activities are influencing the results. However, focused objectives are vital to the web site development cycle. They establish your expectations for the site, both internally and to outside consultants. The mission and objectives form the framework for all project strategy and decisions.
- Keep your objectives SMART; Specific, Measurable, Attainable, Realistic, Time-limited.