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View the main topics pages for web design, brand identity, web hosting and training.View how we have brought business development and sales solutions to the table for clients since 1992. How can we help your company achieve the integrated communications results
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web site concept specification


site spec

A web site specification (spec) is a document that describes the concepts and parameters for designing a site. The spec is the conceptual blueprint that provides the framework so that all team members to work towards a common vision.

concept specification tip

  • A spec must provide mission-critical direction to all core aspects of site development without stifling the individual creativity of the content providers.

required expertise


  • Basic
    Brief concept specification
  • Standard
    Full Concept specification
  • In-Depth
    Detailed concept specification


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