The end-user needs analysis defines the web site requirements and expectations from the customer/audience's perspective. The Internet is the ultimate open market if you do not effectively meet users growing expectations of what a web site should offer they would find someone who will at the click of a button.

The first step in user needs analysis is to identify and categorize who your target customers are. Potential users can include people who use your products, people who make the decision to buy (not necessarily the same as users), employees (internal customers), potential employees, vendors, strategic partners, etc. For each customer demographic a list of specific needs must be defined via company input, primary and secondary research.

required expertise

• Web Strategist

activities

• Basic
  None
• Standard
  Secondary research, customer demographics analysis
• In-Depth
  Primary and secondary research, advanced customer demographics analysis