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The web page development guide specifies the rules for creating pages. The primary goal is to assure consistency in page design. Basic development guides may only need a template page that the developer can just plug content into. However, more advanced sites will need template pages and a separate document to specify development rules.
development guide tip
If you plan to use search engines to promote your site, you will need a search engine optimization expert to assist in the guide to assure your pages will place well.
Make sure that your development rules work on all browsers for which the site is targeted.