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Custom web applications are software that has been designed and programmed for a specific function. While all software is technically custom, the difference is that packaged applications were designed with a general set of features to be used by a broad range of users. Custom apps are capable of producing practically any feature you may desire for your site. Time and money are virtually the only limiting factors.
application tips
Quality planning and app design is the key to successful web applications. If you don't have a background in designing web apps, work with someone who does.
Custom applications can give your site unique and valuable features, but make sure the return is worth the cost.