design trends "Content is King". How often we hear
that… And content is a key factor in your
ultimate Search Engine ranking. This is a fundamental
shift by engines using the Inktomi search engine
algorithm, where content in the <body> area
of the tags is cross-matched to the meta tag and
description area in the <head> area of a
page. And for those sites which are database-driven,
one of the key reasons why those sites have limited
visibility with the search engines. Typically, database sites use "interface"
pages (using ASP, JSP and CFM extensions) that,
simply stated, extract data as if in a "mail
merge" program and display the results in
a browser. The problem; search engines cannot
"spider" through content found within
a database; only static HTML files and optimized
interface pages (with limited or no content). In this scenario, duplicate hidden "static"
sites within the root domain are created and optimized
for specific key phrases, then cross-linked both
back to the Index page, as well as the relevant
ASP page. This cross-linking endeavor, with javascript
commands directly below the </head> tag
that directs the browser to the real page intended
for viewing, increases the probability that your
site will be both indexed and ranked well. For more information, visit our site and click
on "Web
Services", or www.grantcom.us/search.htm.
Additional resources and research terminology;
our newly-expanded glossary...
|
|
newest sites www.ferrotec.com-
World-leader in ferrofluidics technology, research and
manufacturing, Ferrotec is a global company with operations
encompassing over 1,000,000 SqFt in NH and CA, USA;
the UK; Germany; Italy; Spain; China and Japan. www.Accurounds.com-
Sister company to Boston Centerless (a site we launched
3 months ago). Precision manufacturing, and an example
of cross-branding two sister companies for the Web. www.BroomfieldUSA.com-
Originally designed by a downtown Boston Firm that went
bankrupt, we fixed the bugs, updated all content and
launched.
FrameMaker 6.0 basics
| Length: | 3 days |
| Format: | Lecture/PC
Lab |
| Cost: | $ 895 |
| Dates: | August
27-29, 2001 |
 Description:
This three-day course teaches participants the skills
necessary to create stand alone, or component documents
to be used in books, or as single files. This course
is based on the Adobe Systems curriculum.
Prerequisites:
None Participants Will Learn:
- Opening, saving, viewing, printing, and deleting
documents
- Entering, editing, and finding text
- Using Spell Checker and Thesaurus
- Creating documents using templates
- Working with page-anchored and text-anchored objects,
including graphics, frames, and tables
- Managing character, paragraph, tab, pagination,
and numbering properties
...and
much more!
register:
| Register: | register@
grantcom.us |
| Contact: | Kris
Olsen, 603.715.5445 |
| Payment: | MasterCard,
Visa, American Express |
| Payment:
| 3 business
days prior or purchase order |
| Group
Discounts: | 3 or more people
from the same company that register for the same
seminar on the same date are entitled to a 15% discount.
|
upcoming courses: HTML-Based
RoboHelp, August 21-22, 2001
WebWorks
Basics, August 30-31, 2001 'Grant Communications ' continues to act as one of the dominant
forces in Internet technology and Web Design in the
United States. With it's dedicated full time staff,
23 year history in corporate communications, and teaching
over 30 courses in Internet communications and technical
documentation, 'Grant Communications ' acts as a corporation's
multi-faceted traditional and new media consultancy
firm. ### |
